Hi, I'm Catherine!

I'm a product designer with 3+ years of digital marketing experience in software, with a penchant for using research and data to drive decisions and growth.


ChompChomp Now

End-to-End Mobile App

Role: Strategy | UX, UI | Branding

ChompChompNow is a mobile app that was designed to help people decide where to eat at with their friends.
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Retrofit Travel

E-commerce Site & Blog

Role: Strategy | UX, UI

Retrofit Travel is an online e-commerce site / blog. The website was redesigned to focus on the wants of the traveller who does research online - typically for high quality products.
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InVision DSM

Conceptual Redesign

Role: UX, UI

InVision DSM (Design System Manager) is used to build and manage UX components. I redesigned the DSM with added functionality, comprehensive on-boarding, and an updated UI for better information architecture.
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Other Projects

Loopio Labs Webpage Redesign

Loopio Labs is the research & design arm of Loopio that connects users with the designers and PMs for user testing and research. I conceptualized some ideas for redesigning the landing page, and one of the pages on the Loopio platform, with the goal to drive more people to signup.

Loopio Content Landing Pages

As part of the marketing team at Loopio, I was responsible for ideating, building, and executing on many campaigns. One of my responsibilities included designing and building many landing pages to drive conversion and leads.

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2020 - Catherine Gui